Most importantly, work with someone you trust, and you know your customer’s trust. Someone with fewer followers but with high engagement would work just as well. You don’t need an influencer with a huge following for influencer marketing. Now that we know which channels to use, let’s try and understand what are the best tactics to use on social media as a furniture store. TikTok (if you don’t know already) is a trendy short-form video website that you should consider having a presence on. You can also check out other sites like Twitter, TikTok, and Snapchat. Perfect for interior designers and furniture stores. Users of this site can make collections of these pins based on a style or theme. It’s great for home renovation and connecting homeowners with professionals.Īnother highly visual medium that works on the concept of "pin boards". You can list your furniture for sale and even post content. Houzz's site is a dedicated one for all things houses. You can add your company logo, photos, working hours, posts, etc., to personalize things, and customers can even leave reviews, to which you can respond! Houzz ![]() Having a presence here also helps you with search engine optimization and getting in front of business decision-makers Google My BusinessĪ Google My Business profile can help you stand out in search results and Google Maps. More on the B2B side of things, but great if you have corporate customers. ![]() InstagramĪ photo and video sharing channel, it is highly visual and natural and great for furniture stores to showcase their wares and use Instagram’s shopping tags feature to reduce the friction for purchase. Use videos to tell your stories and Shorts to create quick bite-sized content. Create your business page on the site and make the most of its news feed to post all types of media content (photos, videos, and text) YouTubeĪnother really popular channel, YouTube, offers both long-form video content and YouTube shorts to appeal to a range of attention spans. With one of the highest monthly active users of all social networks, Facebook is a must-have social media channel. Here are the most popular social media platforms for furniture businesses: Facebook Once you have the content ready, the next step is to choose your social media channels or platforms wisely. Try to figure out the following traits of your customers:īuild a buyer persona basis the above and fine-tune your content for the same. You need to know your customer before embarking on your social media marketing journey. How do you make the most of social media and digital marketing to get ahead of the marketing curve against your competitors? Keep reading to learn more. ![]() Growing homeownership rates will encourage consumer purchases as well.Īt the same time, stiff competition from e-commerce, department stores, and mass merchandisers will force the hand of furniture businesses to improve customer service, keep prices low, and increase their differentiating factors. Rebounding disposable income will drive furniture purchases till 2026. The market is large, innovative, and adaptable, and it will have to adapt to these times even more to survive what lies ahead. The US furniture market had a revenue of USD 226.78 billion in 2021.
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